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Most small businesses that run a website today, don't have the insider knowledge on how to optimize their content and overall visibility on the net. Most people don't know what SEO is and less about how to approach it. Most website owners use the basic approach of adding their site to as many search engines as they can, using keywords that may be related to the content of their site. Others try to make use of forums and blogs to try and get links, even if the forum or blog does not have related information. Others pay companies a lot of money to do all the above for them, and these services don't come cheaply. There are many ways to increase your visibility and in the next ten days, I will give you a tip on what you can do, each day. First of all, you should realise that optimizing your site is a long term commitment. As any brick and mortar business. The main goal for site optimization is to get a first class position on all the major search engines. Optimizing your site is not a slap-dash business and most certainly not for the person who wants instant results! STEP ONE - TITLE TAGS The title or name of any business or book is the most important thing. Afterall, that is the first thing that gets seen of a website. (<title>South African submit portal - sa-linx.co.za</title>) If your title tag is set up correctly and the phrase is unique enough, you could rank on page one for this. Keywords should be written to the tigle first and then the name of your company. Remember that there is a lot of competition out there. You have to make your title page as unigue as possible to beat your competition to first page in search engines. Tommorrow we will be looking at the second step: Meta Tags.
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